Institutional Logos

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Download Institutional Logos

Limitations

  • Do not type the Wordmark or use it in a sentence.
  • The Wordmark may not be altered in any way, but may be combined with official unit designations through the unit and Wordmark combination logo.
  • Do not use the ® or ™ symbols with the Wordmark.
  • Registered student groups may not use the Wordmark or Driven to Discover but may use the UMD icon and mascot marks if such use complies with the student group guidelines.

Configurations

Logos are available in the following configurations. They must be created by University Marketing and Public Relations and may not be redesigned to appear otherwise.

Centered Logo (primary)

The centered logo is the primary logo configuration and should be used whenever possible.

Horizontal Logos (secondary)

The left justified logo is the secondary logo configuration and should be used when the design does not allow for the centered logo.

The elements of the logo should not be separated.

Color Variations

Logos are available in three color variations. They may not appear in any color other than what is listed below.

UMD Maroon (preferred)

Logos should appear in the University maroon color variation whenever possible.

Reversed on Dark

On a dark background, the logo should be white. A gold logo should never be used as it can be difficult to read and is outside of brand standards.

One Color (black)

Logos may be used in black when using a color is not an option.