UMPR provides strategic leadership over the UMD brand, but we all help influence and leverage it. To ensure that all UMD units are presenting consistent logos, colors, typefaces, and boilerplate information, we’ve developed specific brand standards. These standards serve as a guide when you are using the Champ image or creating printed materials/digital content distributed to an external audience.
Consistency in the use of University trademarks, templates, and guidelines strengthen our messaging across campus. University Marketing and Public Relations should be consulted whenever it is not clear whether a proposed use is permissible.