University System Identity

The University of Minnesota System Identity Style Guide was developed to ensure we are communicating about our campuses and the system using common language and visuals. Please use these standards when crafting content and communications about the University system.

In the style guide, you will find:

  • Positioning statement and key messages
  • Boilerplate language
  • Style guidelines: shared language and standards, including style
  • Colors
  • Font recommendations
  • Marks and guidelines for using system and campus wordmarks
  • Visuals: system maps