Below is a quick reference and examples to show how alumni can or can not use campus identifiers. If you have questions please email us for assistance and clarification.

Below is a quick reference and examples to show how each faculty and staff can or can not use campus identifiers. If you have questions please email us for assistance and clarification.

YES:
Use UMD logo(s) on a survey for for a research project. If the survey is part of official University research project, the logo may be used.

Use UMD logo(s) on a grant for federally sponsored project. In general, the logo may be used on grants.

Student Organization Guidelines

The university recognizes two different types of student organizations, Campus Life Programs and Registered Student Groups. If you are unsure about what category your group belongs to, please review the: student organization handbook resource as a reference. Organizations not registered on Bulldog Link can not use University trademarks or logos or reference the University in the name of their organization.

When purchasing items for university use, we encourage the use of licensed or preferred vendors listed here. These vendors are familiar with the University’s standards and in some cases already have templates built to suit our specific needs.

If you don’t see an item or vendor listed that you think should be, please email us for assistance.

All individuals, units, and companies must obtain approval before using any of the logos or marks that are trademarks of UMD.

To use any of the university’s marks, you must work with a licensed vendor. Licensed vendors have access to all university logos, wordmarks, colors, and verbiage that is specific to UMD.

Changes to the logos are not permitted. For more detailed explanation of what alterations are not acceptable, please see the logos section of our site.

We recommend that you contact UMD Stores as they work directly with multiple vendors who are licensed to produce UMD merchandise. 

UMD Stores
umdstores.com
Wendi Christenson
218-726-8540
[email protected]

Here are a few local licensed vendors that you may work with to produce your UMD branded merchandise. 

What is a trademark?

A trademark or service mark is a name, design, seal, insignia, or other symbol that an entity uses to identify and distinguish itself and its goods and services from those of another entity, or to indicate to the public its authorization, sponsorship, or affiliation with the provider of goods or services. Any words, letters or graphic images that are affiliated with the University of Minnesota Duluth fall in the trademark category. Logos and protected marks cannot be modified, changed or altered.

What is a trademark?

A trademark or service mark is a name, design, seal, insignia, or other symbol that an entity uses to identify and distinguish itself and its goods and services from those of another entity, or to indicate to the public its authorization, sponsorship, or affiliation with the provider of goods or services. Any words, letters or graphic images that are affiliated with the University of Minnesota Duluth fall in the trademark category. Logos and protected marks cannot be modified, changed or altered.

Using existing content

UMPR maintains the official UMD YouTube page where you will find brand-level video content available for you to share on social media, embed on webpages or in email signatures, and display on digital signage and projector systems. We can also render still images from our videos upon request.

Creative Direction

• Light: When possible, indoor & outdoor light should be a character in the shot. Look for opportunities to highlight what is naturally already there. Flash or other artificial lighting should only be used as a last resort.  
• Action: Action should be guided but spontaneous. It should not look staged.

Focus: When possible, the subject should be shot with a shallow depth of field to create a simple point of focus. Let the background and periphery fall off.