Main Colors:

University marks and campaign graphics must use official colors or black-and-white. Maroon and gold must be prominent in all designs.

Electronic colors

Gold: R:255 G:204 B:51 (#ffcc33)
Maroon: R:122 G:0 B:25 (#7a0019)

Print colors

Consider legibility and contrast. Do not use a gold wordmark on a white background or a maroon wordmark on a black background. Do not screen the wordmark or print over it.

Uncoated Paper
Gold: Pantone 116U or C:0 M:19 Y:89 K:0
Maroon: Pantone 201U or C:26 M:100 Y:90 K:29

Accreditation Statement

Include the accreditation statement whenever space allows. 

The University of Minnesota Duluth is accredited by the Higher Learning Commission.

Copyright Language

All UMD websites should include the following copyright line:

© [year] Regents of the University of Minnesota. All rights reserved.

Consistency in the use of University trademarks, templates, and guidelines strengthen our messaging across campus. University Marketing and Public Relations should be consulted whenever it is not clear whether a proposed use is permissible.

The University of Minnesota System Identity Style Guide was developed to ensure we are communicating about our campuses and the system using common language and visuals. Please use these standards when crafting content and communications about the University system.

In the style guide, you will find:

Campaign Positioning

A brand is big picture. It doesn’t change easily or quickly. A campaign is more targeted. A campaign complements the brand, but has a shorter lifespan and is intended for a much more specific audience.

Our current campaign is called “Real Connections”. But note, that is not a tagline. It is a concept and the campaign positioning. Instead of a set tagline, this campaign allows the communicator to select from a set of headlines, or create a new headline within the campaign positioning. Which is:

Our Brand

The University of Minnesota Duluth is a complex organization filled with a wide variety of activities. We reach a diverse audience that is inundated with a large volume of marketing and communication messages. A strong and consistent brand helps us break through the clutter and connect with our audience.

The University of Minnesota Duluth is a complex organization filled with a wide variety of activities. We reach a diverse audience that is inundated with a large volume of marketing and communication messages. A strong and consistent brand helps us break through the clutter and connect with our audience.

A brand is more than just a logo. It is a feeling, an emotional experience. It is about how others perceive us. With consistent messaging and visual, we can help influence that perception and evolve our brand into what we want to be known for.

Resources for the Media

Members of the media are welcomed to the UMD campus. To help your visit go smoothly, please contact University Marketing and Public Relations to let us know that you are coming and to tell us how we may assist you.

We are here to help our campus community share their story by providing the following services. Always feel free to reach out to us to talk through your communication needs and ideas. 

UMPR provides strategic leadership over the UMD brand, but we all help influence and leverage it. To ensure that all UMD units are presenting consistent logos, colors, typefaces, and boilerplate information, we’ve developed specific brand standards. These standards serve as a guide when you are using the Champ image or creating printed materials/digital content distributed to an external audience.